DecisionLink, an Atlanta-based company that provides software for cost-benefit analyses of business services from a customer’s perspective, has managed to woo one of Silicon Valley’s top venture firms to invest in its latest $18.5 million round of funding.
Accel Partners has a longstanding reputation as one of the Bay Area’s premier investment firms, and it’s leading DecisionLink’s latest round. Their investment comes on the heels of billion-dollar valuations for Atlanta companies like Calendly, Greenlight Financial Technologies, OneTrust and the $800 million acquisition of Kabbage.
Other investors in the round included George Kurtz, the president and chief executive of CrowdStrike, and George Roberts, a partner at OpenView Venture Partners and the former executive vice president of North American sales at Oracle.
“Value Management [sic] as a practice is now a C-suite priority and increasingly considered an enterprise-critical function alongside software systems like CRM, marketing automation, and project management,” said Sameer Gandhi, partner, Accel, in a statement. “In 2019, we invested in a SAFE round in DecisionLink because we believed in the market opportunity for scalable [value management]. Now, we have been so impressed by DecisionLink’s execution and its ability to drive this transformation on behalf of customers, that we are excited to lead its Series A round.”
Businesses are constantly looking for ways to benchmark themselves against their competitors or find new ways to better service them. Most of these strategies don’t take off, or are variations on a theme, but value management seems to have legs — especially given the accessibility of all kinds of benchmarking data points that are publicly available.
Accel-backed portfolio companies like CrowdStrike, PagerDuty and DocuSign are using the service and so are companies like ServiceNow, Marketo, NCR and VMware.
These are big names in enterprise software, and the signal that their adoption of DecisionLink’s software provided must have played a role in Accel’s decision to invest.