Foursquare, the former location-based social network turned enterprise location data platform, has today announced a new partnership with TripAdvisor.
TripAdvisor will be using Foursquare’s Pilgrim SDK, launched in March 2017, to help the platform better serve users with contextually relevant, real-time information based on their location.
Alongside the 13 billion check-ins accumulated on Foursquare’s apps since inception, the company also has analytics based on a consumer panel of more than 70 million people in the U.S. — 10 million of whom have opted into always-on location sharing. This data is the same data that powers Foursquare’s own apps, like, for example, when you get a push notification with a menu tip as you sit down for dinner at a restaurant.
Pilgrim SDK and Foursquare’s other enterprise products give other apps the ability to communicate with users with contextual relevance, and that’s what TripAdvisor is looking to do through this partnership.
TripAdvisor recently launched a new app and website that focuses on social sharing and personalized recommendations. Foursquare’s Pilgrim SDK complements TripAdvisor technology, ensuring that hyper-personalized recommendations are truly accurate.
TripAdvisor reaches more than half a billion users worldwide, which significantly increases the pool of user data Foursquare can potentially access.
This comes on the heels of Foursquare’s Series F financing round, which was announced last month.