Kaltura already offers support for some interactivity in videos, particularly with quizzes, but co-founder and CEO Ron Yekutiel predicted that this technology is going to become increasingly important: “The bigger play in the world of enterprise and the world of education is a play towards interactivity and personalization.”
Kaltura isn’t the only interactive video startup — for example, I’ve been impressed by the branching narratives powered by Eko. But Yekutiel said Rapt stood out because it offers true interactivity (not just adding a few buttons and links to a linear video) for marketing, education and HR. He also praised its “high availability and reliability with zero lag time.”
In addition, Yekutiel said Kaltura customers had already expressed interest in integrating with Rapt, and he argued that the biggest benefit comes in bringing the technology into the broader Kaltura platform.
“We consider interactivity as one layer of this layer cake,” Yekutiel said. “Nobody wants to connect to 20 technology companies for video … They want to have one platform for all their video needs.”
The financial terms of the deal were not disclosed.
Rapt Media was founded in 2011 and has raised $12 million in funding from investors including Boulder Ventures. Yekutiel said Rapt team members will continue to work out of their office in Boulder, Colorado and bring the total Kaltura headcount to more than 450.
“What an honor it is for our vision and technology to be recognized by a video technology powerhouse like Kaltura,” said Rapt Media founder and CEO Erika Trautman in the announcement. “I am excited that Rapt Media customers can now benefit from Kaltura’s wide range of video solutions and easily expand their video strategy to support any use case that may arise today and in the future.”