Marketing startup Nomi has raised $10 million in Series A funding.
The startup says that it wants to give brick-and-mortar stores and other offline businesses the data they need to become as optimized as an e-commerce website — specifically, it can show them whether marketing campaigns are lead to in-store traffic, and whether that traffic is converting to make actual purchases.
When I spoke to co-founder and Chief Revenue Officer Wesley Barrow in February, he said Nomi takes advantage of data that already exists, but it brings everything together to provide full picture of customers across the web, mobile, and in stores.
The Series A was led by Accel Partners, with participation from seed investors First Round Capital, Greycroft Partners, and Forerunner. In the press release announcing round, Accel’s Jake Flomenberg cited the team’s background at Salesforce.com and Buddy Media (Barrow was a sales director at Buddy, while co-founder and CEO Marc Ferrentino was chief technical architect at Salesforce), and he said, “In a single year Nomi signed more clients than every other competitor combined.”
How many clients is that? Ferrentino told me in an email that Nomi has signed 50 customers in the past six months, “including 3 of the top 10 retailers and 2 of the top 10 restaurant chains in the US.” And his vision is getting bigger.
“We realized that the value of our platform extends beyond retail to include any business with a brick and mortar presence,” he said. “Like Omniture for offline businesses, we began by building in store analytics and are branching out to include A/B testing and customer service features.”
Nomi has raised a total of $13 million. The company says it will use the new funding to grow the engineering and product teams.