AdSense For Images Pixazza Surpasses 100M Unique Monthly Visitors; Hires CFO

Pixazza, a Google Ventures-backed photo tagging service that has been compared to an “AdSense for Images,” has hired a new executive officer today, appointing Terry Murphy has Chief Financial Officer. The company has also surpassed 100 million unique visitors per month, which is up from 70 million unique visitors per month in March.

Murphy joins Pixazza from RiseSmart, where he was CFO. Previously, Murphy was the senior vice president of finance for virtual call center company LiveOps. In his six years at LiveOps, he helped led the company’s financial operations during a period of explosive growth as annual revenues increased from $18 million to $140 million. In his new role, he will direct Pixazza’s finance, accounting, human resources, facilities and legal functions.

As we’ve written in the past, Pixazza allows publishers to identify, tag and match products found within online images on their sites and then link them back to the inventories of Pixazza’s network of advertisers. The service, which can be integrated in a site by adding a single line of code, allows consumers to browse the photos featured on a site and mouse over it to reveal information and pricing about similar products, and if desired, click to purchase.

Through the company’s network of publishers, Pixazza now reaches more than 100 million unique users per month, a 45% increase in just one month. Pixazza currently works with thousands of publishers, including US Weekly and Access Hollywood. The startup, which has raised nearly $20 million in funding, faces competition from Image Space Media, GumGum and others.