Nextag, a comparison shopping site for products and services, has acquired Germany’s Guenstiger.de GmbH, one of the largest comparison shopping services in Europe. Financial terms of the deal were not disclosed but the company says acquisition marks the most significant strategic transaction for Nextag to date. The deal was a mixture of cash and stock.
Guenstiger provides shoppers in six countries with a comprehensive comparison shopping site that includes reviews, recommendations, and local product availability, to help users make easy and informed purchases. Guenstiger will maintain its brands and will continue to be led by its current management team.