TiVo Says It Can Do A Better Job Analyzing The Effectiveness Of TV Commercials

TiVo this morning launched a free website for anyone interested in commercial ratings (particularly marketers, I guess). The ‘Ad Scorecard’ is designed to let people analyze how effective a brand’s TV commercials are at retaining viewers and how well they are performing relative to competing brands.

And by launching, I mean the company pretty much bashed every other audience and effectiveness measurement companies out there, saying they are no longer effective themselves.

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