Trampoline Systems, specialists in “social analytics” for companies, launched in the UK and the US a couple of years ago and recently turned to “crowdfunding” to pull in follow-on funding, raising £330,000 from tens of high net worth individuals around the world.
CEO Charles Armstrong is adamant that tech startups can operate outside the norms of the venture industry, and last time we caught up with them they were after a full £1m round. But today its announced a more traditional angel round from 10 leading figures in the software and financial industries, though terms were undisclosed.
The investors include:
Ian Smith – former Managing Director, Oracle Corporation UK, Ireland and South Africa
Steve Broughton – former Managing Director, Business Objects UK
Paolo Juvara – former Senior Director of Applications, Oracle Corporation; CTO, Open Bravo
Leon Howard-Spink – Manager of European Alpha Plus Fund, Schroders
Trampoline also announced that Steve Broughton and Leon Howard-Spink are joining the company’s board.
Trampoline’s main product is the SONAR CRM software which is designed to boost the performance of B2B sales teams by automating a lot of the sales and contact processes. Customers include Capgemini, RBS and McCann Erickson.