Mydeco launches Amazon-like marketplace powered by Ixtens

UK furniture and design retailer mydeco has launched ‘mydeco Kitchenshop’, new marketplace ecommerce platform powered by Ixtens. The marketplace of kitchenware and accessories will be sold directly through the mydeco online basket. TheKitchenshop is basically an Ecommerce marketplace powered by Ixtens. The idea being that manufacturers and retailers can sell direct to the consumer through the platform, just like on Amazon.

The Ixtens marketplace platform, provides a standardised way for online retailers to manage supplier and drop-shipper relations. The idea is to enable them to expand their ‘virtual’ inventory. The marketplace includes ten manufacturers with 2,500 products.

Mydeco CEO Nicole Vanderbilt says the marketplace will make mydeco “the best place to find the right item” for homes. Essentially, mydeco wants to become the Amazon in the UK for home furnishings.

It also enables mydeco to deliver product ‘bundles’ to customers at discounts of at least 20% off individual product RRP. Thus it’s offering a ‘Back to Uni’ bundle of essential kitchenware for students launched at up to 28% off RRP.