We7 streams to Android, offers 2 week free trial

We7, the UK music streaming service and rival to the likes of Spotify in Europe, has launched its Android app, which is now available through the Android Marketplace. And to mark the full launch, the company is giving users a 2 week free trial by waiving the need for a ‘Premium Plus’ subscription, which is normally required to listen on the go, making it easy for Android handset touting users to experience the mobile version of We7.

Claiming to have been given a revamp compared to its iPhone counterpart, including a new User Interface, the We7 Android app offers unlimited streaming of music each month, along with the ability to ‘cache’ playlists for offline playback, negating the need to always be connected to the net.

Other features include:

  • we7 themed playlists and editorial
  • Create, add and save playlists on phone and sync to on-line account
  • Access and sync with personal on-line playlists
  • Browsing capability for saved songs, artist and albums
  • Play now, play next, play last options when cueing music
  • Search ‘more from’ artist or album currently playing
  • Popular songs , albums and artists displayed and available
  • Background mode – play music while doing something else on phone
  • Full online search of six million songs, albums and artists on we7 catalogue
  • Replay, random play and edit player queue
  • Haptic feedback support
  • Free two week trial set up from phone
  • Number of songs ‘offlined’ ie saved to phone limited only by available storage.

We7, though limited to the UK only, continues to be on a bit of a roll. It recently announced that its catalog had hit 6.5m tracks and back in July it added an innovative news feature in partnership with GMG Radio, in which users can insert dynamic news bulletins into their playlists, combining the best of traditional and on-demand radio.

The company is backed by Peter Gabriel, Eden Ventures, and Spark Ventures.