Apple TV: $99 in U.S. 119€ in Europe?

Okay so you want to buy Apple TV but you are in Europe. You got used to the fact that in Europe everything costs the same in the Apple Store as in its brother in the U.S. just in Euros which is like a lot more. Not any more. The Apple TV in Europe costs MORE than in the U.S. It costs 119€  ($152). You would think that you actually get more or at least the same stuff right? Well, no. No Netflix for you, friend! You can buy a box to stream stuff from YouTube and iTunes for $152.