Erply opens up its API to third party developers

Erply, a business software firm, which raised $2 million in funding from Redpoint and Index Ventures among a set of other stellar investors back in March, is now making its inventory API available to developers. Through Erply’s Inventory API businesses will now be able to fully customise Erply and create applications that work alongside any inventory software and hardware already being used.

Erply’s pitch is to making traditionally expensive business applications more affordable for smaller companies, specialising in business management software, helping companies deal with inventory control, bookkeeping, and other tasks, from their brick-and-mortar stores to online operations.

Erply CEO Kris Hiiemaa says the API gives control to developers and hopes to attract interest from larger organisations reluctant to switch to a new solution. AN API should be more attractive as a result.

The company, founded by Kristian Hiiemaa in Estonia, is a 2009 Seedcamp winner and is already profitable. Its client base is growing roughly 20% each month, according to Hiiemaa. They currently have 2,000 business customers and 8,000 users.

Erply was the first Seedcamp winner to get funded by Index Ventures, where Klein is a partner.

Erply are even running a competition to discover the best use of the API, with the prize being some time consulting with Index’s Saul Klein and Redpoint’s Satish Dharmaraj.