LEGO Prince of Persia – wait, it's actual LEGOs?

I suppose it’s mixed blessing for LEGO that when I saw the headline “LEGO Prince of Persia” I immediately thought of their successful video game line. I played with LEGOs when I was young, but I wonder how long they’ll remain relevant when even fans like myself cease to think of LEGO as the actual blocks, and think of them more as a brand of toys and games. Ah well. At any rate I would have played the hell out of this set when I was a kid, though I would probably lose that dagger pretty quickly.