Formerly Cc:Betty, Threadbox Emerges As A Realtime Collaboration Platform

Recently, startup Cc: Betty, a nifty service that organized and managed group email threads, decided to rebrand and relaunch its service. The new product, Threadbox, was going to be streamlined and tweaked to appeal to workspace users.

Today, Threadbox is officially launching in private beta, as a more collaborative and user-friendly service. Essentially, the site aims to combine email, IM, and collaboration tools into one platform. Instead of focusing on email like Cc:Betty, Threadbox centers around collaboration in the workplace. The service organizes and logs every type of communications with clients, allows users to share documents and images, and record decisions and feedback. The new service also has the ability to serve as a project management tool, allowing users to share and track requirements and specs, then track and follow team members from start to finish.

Additionally, Threadbox aims to serve as a communications tool between employees, with the ability to gather comments, opinions, exchange feedback, share documents and media on the same page. You can add maps, files start conference calls from within the platform. And as the service’s name implies, all communications are threaded and organized according to client and subject. Threadbox still incorporates elements of Cc:Betty’s technology. You can received notifications of thread activity and reply to threads directly from your email client. It’s unclear if the service will integrate with social networks, like Twitter and Facebook.

The basic Threadbox service is free but the startup offers a premium product for $19.95 per year. Cc: Betty raised $500,000 in December of last year, and has $2 million in total funding now.

With Threadbox the startup is clearly making a play towards the work user; I’m doubt the average consumer will find the service as appealing as Cc:Betty was for personal use. But collaboration is the key word in enterprise-focused products at the moment, so Threadbox will certainly catch the wave of small to medium sized businesses which are looking to upgrade their communication platforms. However, this is a crowded space with many worthy players so the competition, which includes Yammer, Chatter, Jive, Socialtext, WizeHive, and many more products, will be tough.

Here’s a video from Threadbox that goes into more detail about the new service: