Listen up, music lovers. Mixcloud, the on-demand radio startup that’s re-thinking radio for the digital age, opens its doors to the public at noon on Monday. The site launched in private beta at SXSW earlier this year, and has had some positive reviews. Which is probably why it was shortlisted for a TechCrunch Europas award a few months back. After the jump, we’ve got 500 passes for TechCrunch readers to get a sneak preview of Mixcloud’s ‘cloudcasts’.
Online radio is very much a digital media orphan; languishing in a fragmented space while innovations in other aspects of streaming media have come thick and fast over the last few years. Mixcloud’s vision is to be the YouTube of radio with on-demand radio shows spanning music and talk and truing to make it make it more social, personalised and ‘democratic’.