Internet-connected scale shares your shame with the world


I’m not a svelte man anymore, I’ll admit. Two kids – I ate them both – and lots of beer have forced my metabolism to run, cowering, resulting in size changes that would swallow the average man. This product is what I need.

The BodyTrace is a wireless scale that sends your shame to the Internet, allowing you to follow your slow decline – or incline – into our out of lassitude. It will be available in November for $119 and it costs $19.99 for a three month weight loss subscription.

The system also includes a grouping feature so you an add your friends and family to your fight – or even create social groups of like-minded fat losers – and the service also makes suggestions for eating and working out. You can also upload progress pictures and cry when they never change, not once.

JUNE 23, 2009
Two young entrepreneurs are turning the weight loss industry upside down by revolutionizing
how people look at weight loss. It is especially important since over 30% of the U.S. population
is obese and according to some recent studies over 75% of U.S. adults will be overweight by
the year 2015.
New York, NY – June 23, 2009 – Today, BodyTrace Inc., introduced its BodyTrace eScale and
Website to the market.
“We hear promises about reaching weight loss goals every day, but most of these programs and
systems are lacking real facts and fgures. We are taking this to a whole new level where only
measurable results count. Only hearing that a new weight loss tool works is history. Seeing that
success on a chart, that is future. Our future.” – said Gyula Borbely, the president of BodyTrace.
The BodyTrace eScale is a bathroom scale that wirelessly uploads and displays the user’s weight
at the BodyTrace Website. Since it’s using wireless connection it does not require any software
confguration for use. The Website’s motivational interface encourages users to share progress,
exercise ideas, recipes and lets people create groups made up of friends, family, or co-workers to
work jointly towards a common goal. Users can even upload progress pictures to motivate
themselves and others!
The comprehensive weight monitoring system includes interactive weight and BMI charts, food
diary and intake calculator that gives guidelines on fat, protein, water, carbs and calories.
Few words from the Founder
“We are very excited about our new product and we hope that this excitement catches on. The
BodyTrace eScale and Website is a truly unique service that offers instant feedback on someone’s
success while keeping them responsible for the results. Nobody wants to step on our eScale and
see that the charts are getting higher, especially that you are doing this in front of your
supporters, so there is defnitely a peer pressure that helps everybody reach their goals.” –
added Gyula Borbely.
The BodyTrace eScale and the BodyTrace Website will be available in September 2009. The
BodyTrace eScale will retail for $119; signing up on the BodyTrace Website is $19.99 / 3 months.
Pre-order information is available today on