It's… a beating heart made of Sony products

Not sure what to make of this. FX company Artem have taken it upon themselves (likely with a little cash incentive from Sony) to create an object out of Sony products that… beats. It doesn’t really look like a heart, though, does it? And it’s related to soccer how?

Either way, it’s weird and cool, and if you don’t watch it, you’ll miss out later when everyone’s talking about it around the water cooler. Ba-bump, ba-bump!