Lenovo looks to emerging markets to cushion its bottom line


There’s some changes going on at Lenovo. The corporation, of which the Chinese government is the largest shareholder, will turn its attention toward so-called emerging markets, such as the Middle East and Asia, China included. This necessarily comes at the expense of places like Western Europe and North America, where Lenovo will lessen its presence.

Lenovo is doing this to offset the lack of demand found in more mature markets. Yes, blame the recession. It also helps that China, again, part of that we’re-focusing-here-from-now-on motif, accounted for around 45 percent of its sales last year.

Long story short, you won’t be seeing as many Lenovos on the store shelves here in the U.S.