Sony Ericsson Bluetooth watches still have no reason to exist

These new ladies watches, dubbed the MBW-200, come in multiple styles and pair with most Sony Ericsson phones. They have a mini OLED display and buzz when your phone is ringing and also let you control music playback.

I played with the first generation of these a few years ago and I just couldn’t understand what they were trying to offer here. It’s a watch that buzzes. Why can’t your phone just buzz discretely? Which consumer, man or woman, is so concerned about discreteness that he or she needs to see who’s calling on the face of their watch? Is this some sort of Japanese thing, like the toilets that play birdsong when you poop? What is going on here?

via Giz