There are already a few things up there, including: UPnP capability for streaming to your 360, media center, or whatever, and a couple utilities to make Drobo more usable on Linux or tweak its behavior in Windows or OS X. A nice, dedicated ftp or private http server running off your DroboShare unit would be nice, for accessing your media from work and all that. Take a look and see what there is to see — or develop what there is to develop.
No, it doesn’t really look like the picture. Obviously.