WTF are people lining up at NYC Apple stores?

The other day I cruised over to my local deli on Greene Street in Soho to grab breakfast and noticed a contingent of Canal Street locals lining up at the Soho Apple store. I didn’t think anything of it at the time and I just got back from the post office and they were still there! A buddy of mine who works by Central Park just texted me asking if something was going on because he noticed a line at the 5th Ave. store. It’s obvious why they’re waiting on line, but they’re about three weeks early. This is getting out of control.