NVIDIA going mobile with APX 2500 cell phone chip


What say you to the idea of cramming an NVIDIA GeForce chip into your cell phone? It’s coming, and in high definition too. The NVIDIA APX 2500 is an ultra-low power mobile applications processing platform that’s recently been announced at the MWC in Barcelona.

The new chipset will basically allow you to (among other things) capture and/or play back 720p movies and take photos at up to 12 megapixels, all while using very little power.

The complete feature set includes…

NVIDIA® HD AVP (High Definition Audio Video Processor) with PureVideo® technology

  • Capture or playback of HD 720p movies with your mobile device
  • Unprecedented picture quality and ultra-smooth, vivid movie playback with low CPU utilization and power consumption

Superior Imaging

  • Take sharp and steady pictures with a 12MP camera with built-in image stabilization algorithm
  • Integrated Image Signal Processor (ISP) with proprietary algorithms enables image and video stabilization, face tracking, and advanced trick modes

NVDIA ULP (Ultra Low Power) GeForce® technology

  • World’s fastest GeForce graphics technology architected for low power applications
  • Superior 3D user interface capabilities based on a unique compositing framework delivers seamless web browsing

NVDIA nPower™ technology

  • Enables the industry’s longest HD video and MP3 playback on your phone
  • Architected to deliver optimized system power utilization

True dual display subsystem for flexibility of use

  • Entertainment – watch a movie on an HDMI display and use your phone as a remote control device
  • Business – present your proposal on a SXGA projector using your phone as a pointing device
  • Personal – show your favorite photos on the television while previewing them on your phone

No firm word yet on when we’ll start to see these devices but according to all the news floating around, it looks like it’s good to go so we may very well see it in action some time this year.

NVIDIA APX 2500 [NVIDIA Website]