Rumors of the Wii getting a color splash have been floating around for over a year and with every new ‘leak’ I begin to roll my eyes and care even less. This one, however, may hold a tiny bit of water as SKUs have a tendency not to change all too often. Decide for yourself after reading a portion of an e-mail from a Target employee.
I work in the Electronics Department at a SuperTarget. Everything in Target has a DPCI number, which is kind of like a sku number. (For example, The number for the Wii is 207-25-0001) When an employee enters this number (either by hand or by scanning a barcode), it will give them the name of the item, price, location in the store, and a number of other details.
Here is what I find interesting: Before Christmas, when an employee would scan the Wii, “Wii Console” would come up as its “title”. However, I noticed that when scanning the Wii barcode, that, instead of “Wii Console”, “Wii White” would come up as the title instead. Attached is a picture of a location print-up which illustrates the “Wii White” title. I find this interesting because what made Target change the title from “Wii Console” to “Wii White”, unless there is another color coming soon. When a Playstation 3 is scanned, it doesn’t say “Playstation 3 40GB Black”, it just says “Playstation 3 40GB”. I’ve found Target to know about many things before they are released, such as having the iPods listed as “Discontinued” a week before the new ones were announced.
RUMOR: Target giving insight into new Wii colors? [Go Nintendo]