Zune's new ad = WTF, mate?

It’s not a secret that I like the Zune by Microsoft, a software company out of Redmond, WA. It could have been an also-ran, but the team at Bear Creek has done a good job of making a device that builds well on the success of others, something we call “innovation”. But I don’t understand this new ad. It’s cool, don’t get me wrong, but how do cartoon cobras eating ice cream influence me to buy a Zune? Is it an ice cream social now? Har har? Explain this to me, please.