Introducing Handvertising: Branding the brand-aware

This is one of those ideas that I wish I thought of. I go to a lot of club nights, rock shows, and court dates. Usually they stamp your had, proof that you’ve paid the cover and are over 21 and are allowed to come and go as you please. Sometimes door persons or promoters will get kitchy with their stamps, but usually it’s something someone found on the bric a brac shelf at Goodwill, a “Good job!” or “A+!” carved into wood.

Handvertising is a new idea that at first glance seems scary, but upon second thought seems rather fun. Companies will pay you to stamp people with their message. Of course!

The people who generally get hand stamps are the demographic Madison Ave. loves: 18-34 year olds with disposable income. And now you can literally brand these people. Someone’s going to get rich.