Ad firm Ogilvy has delivered a new mobile content ad campaign for international shipper DHL Ogilvy’s Digital Innovations Group is launching their ad effort as part of DHL’s “Customer Service in Back in Shipping” brand campaign, and includes such content as a DHL-provided five-day weather report that users can get delivered directly to their mobile phones.
Another component of the campaign is a downloadable game called “Stack-It,” which lets users shift DHL-labeled boxes to fill empty spaces, ala Tetris. Could this be a training tool for future DHL employees? Probably not, but it certainly does the job of building brand awareness.
DHL Delivers Bay Area Mobile Campaign [ClickZ News]