Watch out Google. Just when you thought you were the only big company out there to start offering radio ads, you thought wrong. eBay is stepping into the game now and will start offering a radio ad brokerage service as of today. The service will offer air time for ads to go on more than 2,300 radio stations. Part of the reason eBay is offering these new type of ads is due to the company’s desire to track and analyze the way radio ads are sold. I guess if anyone can do it, it’s eBay.
The service will allow for aggressive ad pricing and last minute deals on ad spots. eBay will be using Bid4Spots to power the service, which advertisers can sign up for right now. With both Google and eBay offering radio advertisements, competition is bound to be hot this year between the two companies.
EBay to broker radio ads [Yahoo! News]